Prefer To Read? Here You Go…
In this first lesson, we’re going to get all of your products, add-ons, prices and templates set up. Let’s go through these step-by-step, starting with setting up your wall art products…
First, Let’s Set Up Your Wall Art Products
Importing a New Product From Swift Galleries’ Database
- From your Dashboard, click on Products, then Manage Products.
- Click the reddish-pinkish “Add Product” button on the right-hand side of the screen.
- Click the blue “Load From Swift Galleries” button.
On the following screen you’ll see all of the products currently available to import directly into your account. Click the checkbox to the left of any product you’d like to import into your account. You can use the search box at the top right of the list to search for product types or specific labs.
Quick note: Don’t go nuts importing a bajillion products into your account! For now, just choose one or two, you can always come back later and import more!
Once you’ve chosen products to import, click the “Import Products” button at the bottom of the list.
On the following screen you’ll see your imported products. The only thing left to do is to verify the product details and prices.
To Update Product Details:
- Click the “Edit” button in the right column of the product you’d like to edit.
- You’ll be dropped into the “Product Details” tab for that product. Verify the Name, Description, Wrap/Bleed and Color you’d like for this product to show up as in the Designer. Finally, verify the Lab Name on the right-hand side of this screen. Note: The Product Name and Description CAN be seen by clients, so you probably don’t want to include the lab name in these areas!
Once you’ve verified the Product Details, click into the “Product Sizes and Prices” tab of the Product Settings and Sizes screen. Sounds confusing… it’s not. Look right on top of the Product Information heading and you’ll see the link. 🙂
Now that you’re in the Product Settings and Sizes > Product Sizes and Prices tab, you’ll see each size you offer for the given product, followed by the Cost (what you pay the lab) and the Price (what your clients pay you) for each size. The last column is the size Name, which can be changed, but… just don’t. That would be crazy confusing for you later. Back away slowly…
There Are Two Ways To Update Product Prices:
- Click into the “Price” column for the size you’d like to update and type your desired price into the cell.
- Set a multiplier in the “Set All Prices To ____ X My Cost” field, then click the Update Prices button. This will change all prices to your cost X the multiplier you entered all in one fell swoop. Hooray for efficiency!
When you’re finished updating your prices, be sure to smash that “Save Product” button at the bottom of the list so all your changes are saved.
And that’s it! You’ve just imported your first wall art product into your account! Give yourself a pat on the back… then stop gloating, we’ve got work to do!
Creating a New Product Manually
In the event that we don’t have the product of your dreams in our database, you’ll want to create that product manually. It’s really simple… here’s how.
From the Manage Products screen:
- Click the “Add Product” button on the right of the screen. Remember, it’s the pinkish-reddish color that I’m sure has a name, but I have no idea what that name is…
- Now Click on “Manually Create”, then the “Manually Create Product” button in the Create a New Product modal that pops up.
- You did it! Now let’s fill out some form fields… isn’t this exciting???
Set Your Product Details:
- Fill in the Product Name and Description for your fancy new product.
- If you don’t know the Edge Wrap or Bleed for your product, call your lab. Seriously, just pick up the phone. They’ll know what you need and it’s super-important this is correct. So get your “ok boomer” on and actually make a phone call. Ok, fine. You could contact them via chat. Either way, reach out to them if you’re unsure about this.
- Add the Lab Name under Lab Type and Details (this is not something a client will see, this is only for your reference).
- Choose the Product Type under… you guessed it… “Type of Product”. You have 4 options and each of these will control some settings inside the Swift Galleries Designer based on your choice.
- Wrapped Products are like canvases. Choose this if your product allows the image to wrap around the edges of the product. You know… like a canvas.
- Circle Products. You got it. These are circular. You’re a natural at this.
- Framed Products. Choosing this adds a couple of extra options to the product, allowing you to define a frame color and size as well as a mat color and size.
- Non-Wrapped Products. This is basically everything else. If it doesn’t have a frame and the image doesn’t wrap around the edge (and it’s not a circle), then choose this. Standouts, metals, acrylics… all of these types of products are Non-Wrapped Products.
- Finally, choose whether it’s measured in Metric (in) or in Imperial (cm).
Set Your Sizes And Prices:
Click over to the “Product Sizes and Prices” tab, it’s time to set some product sizes and… you know… prices. Sigh.
- You’ll notice we included some pretty typical sizes for you already. If your lab doesn’t offer this product in those sizes, just click the little trash can icon in the first column next to a given size to delete it.
- To add additional sizes to a product, click the “Add Size” button at the bottom of the list. This will add a new row to the table where you can start entering the details for that size.
- We’ll automatically create the Size Name in the last column based on the width and height you specify.
- Note: You don’t need to create a separate product size for each orientation (i.e. – a 20×30 and a 30×20), since you can easily rotate products inside the Designer. If you try, we won’t let you. 🙂
- Enter the Cost for each product size into the Cost column. Be sure to include all of your costs associated with that product and size (i.e. – the cost of hanging hardware, textures, etc.).
- If you already know what you want to charge for each size you can enter those prices in the “Price” column. Otherwise, leave that blank and use the “Set all prices to ____ X my cost” feature we discussed a minute ago.
And that’s it. Save your changes and you’ve created your own product, manually!
Now, Let’s Set Up Your Add-On Products
If it’s something you want to sell and it doesn’t go on the wall, then we consider it an “Add-On Product” in Swift Galleries.
This would include things like:
- Albums, Books and Additional Album/Book Pages
- USB Drives
- Accessories and Gift Prints
- Session Fees
Importing Add-On Products Into Your Account
From the main dashboard:
- Click on “Manage Products”, then on “Manage Add Ons”
- Click the “Add Product” reddish-pinkish-whatevercolorthatis-ish button over on the right-hand side of the screen.
- Click on the checkbox next to any product you’d like to include in your account (remember, you can search by product type or lab using the search bar at the top of the list of products)
- Click the “Import Products” button at the bottom of the list.
- (Optional) Upload a photo of your product if you’d like clients to be able to see a sample during a sales meeting. Need some mockups of Add-On Products? Check out prophotomockups.com.
- Don’t forget to update your prices (you may have to scroll horizontally to see them).
Creating Add-On Products Manually
From the main dashboard:
- Click on “Manage Products”, then on “Manage Add Ons”
- Click the “Create Add On” button at the bottom of your list of existing Add On products. It’s purple. Can’t miss it.
- This will add a new row to your list of Add On products. Simply choose a Category for your Add On and fill in the rest of the row.
- That’s it. What… were you expecting it to be harder than that?
- Ok, I guess that’s not really it. Be sure to click “Save Add Ons” to… you know… save your Add Ons.
- But forreals now… that’s it. You’re done. #MischiefManaged.
Finally, Let’s Create Some Wall Art Templates
Get excited, you’re nearing the finish line! To be able to sell wall art, the last thing we need to do is create some templates or layouts for your wall galleries. You can do these on the fly in the Designer, but it’s better to have a few of them to choose from just sitting there, ready to go, in your account.
Importing Templates Into Your Account
From the main dashboard:
- Click on “Manage Products”, then on “Manage Templates”. This will bring you to the… you guessed it… Template Manager!
- At the bottom left of the screen, look for (and click on) the “Import Templates” button.
- Click on any of the templates from the grid that you’d like to offer and, when you’re done…
- Click the “Import Templates” button again!
Getting a “Multiple Products Supported” Warning?
No big deal. That just means you’ve chosen some templates where more than one of your products could be used in it. For example, if you have an 8×10 acrylic print and an 8×10 metal print (both “Standard” products – they’re not wrapped, not framed and not circular), any layouts that include an 8×10 Standard Product would support both your acrylic and metal 8×10. All we need to do is tell Swift Galleries which products we’d like to use for the given layout. Here’s how:
- Click the “Ok” button on the Multiple Products Supported popup.
- The next screen will show you which openings in your template need to be associated with a product.
- Choose the product you’d like to use for that opening from the dropdown menu in the left-hand panel and, if you’d like all of the other similar sizes to be the same product, click the “Apply to Similar Products” checkbox.
- Click the “Next Selection” button at the bottom of that panel to move to any additional templates that need to have products associated with them.
- Once you’ve selected products for any templates that needed it, click the “Choose and Import” button and, voila! you now have your own fancy-schmancy templates!
Creating Your Own Custom Templates
There are two ways to create your own custom templates:
- Click on an existing template in your template grid and click “Edit” on that template.
- Click the “Create New Template” button at the bottom left of the screen to create a brand new template from scratch, or
- There is no number three. I just told you there are only 2 ways to do this…
Using an Existing Template As Your Starting Point
Work smarter, not harder, right? My go-to way to create a new template is to:
- Choose a template that’s similar to the one you want to create from your existing template grid, then click the “Edit” button.
- Make some changes to the template.
- Save it as a new template.
- Pat yourself on the back for being
Creating a Custom Template From Scratch:
Want to start with a blank slate? No problem, overachiever! From the Template Manager:
- Click the “Create New Template” button at the bottom left of the screen.
- Click the “Add Product” button at the bottom of the screen (or use the “A” key on your keyboard to add a new product to the wall.)
- Choose a product to add to the wall.
- Keep doing that until you’ve created your fancy new template.
- Save it with a fancy name.
- That’s all. You’ve done it. Self high-five time, my friend.
Rinse and Repeat…
You’re done with the lesson! By this point you’ve:
- Imported and/or created wall art products you’d like to offer
- Imported and/or created Add-On products you’d like to offer
- Imported and/or created gallery wall templates for your wall art products
The only thing left to do is… the same things for any other products you’d like to offer. Remember… don’t go nuts. Less is more when it comes to product options!
Now go forth and get the rest of your products and templates created! When you’re finished, head to the next lesson where we’ll get to the fun stuff – the Swift Galleries Designer!