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Product Picking 101
Beat the overwhelm and choose the best printed products for your clients and your photography business with the Product Picking 101 guide from Swift Galleries’ CEO and Co-Founder, Chris Scott.
Here's what's inside...
It’s easy to get overwhelmed by the myriad product options available to you as a professional photographer. And if you’re overwhelmed by them, just imagine how your client’s will feel if presented with every option available to you!
In this guide, we’ll walk you step by step through determining what the best products are for you and your clients and how to match print products with the style of photography you create.
You'll learn:
The importance of a "less is more" approach to product picking.
The four core styles and which products appeal most for each style.
How to create a product mix that is easy to understand and doesn't overwhelm clients.
How to create a "Core Offering" that appeals to the majority of your ideal clients.
Key considerations when choosing a Print Lab Partner for your photography business.
Determining how many (and which) sizes to offer.
How to properly calculate the costs of your products.
Which samples to order, and which ones should take priority over others.
When you finish this course, you'll have a complete product mix ready that was created with intention to appeal to your ideal client. You'll have clarity over why you're offering what you're offering and you'll know the ins-and-outs of each type of product.
Helpful Terms
- Print Products
Anything printed and displayed in a physical form. This includes canvases, framed prints, albums, books, printed accessories and so forth. Not to be confused with "gift prints" which is just one type of print product.
- Core Offering
The set of products you'd like every one of your ideal clients to walk away with from their session with you.
- Signature Product
The main product within your core offering. Typically the biggest or most expensive product they'll get from you.
- Supporting Products
These are still within your core offering, but they're typically ordered in addition to your signature product.
- Upsell Products
These are still within your core offering, but they're typically ordered in addition to your signature product.
